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Home       Division/ Section       Activities       Links       Contact Us       Director's Message

 

Cluster Approach

The brief details of the activities carried out in the Leather Footwear Cluster, Agra during the period from 1st April to Sep. 2008 is given below;

1.     Design Information Centre:

The members of M/s Agra Juta Laghu Udyog Utpadak Samiti, Agra has developed around 400 new Footwear styles / samples with help of Footwear Catalogues Which has provided by the Institute under Cluster Development Programme for better marketing and improvement in their business.

2.     Market Development:

i. Development of Association Website:   For providing better marketing opportunity and publicity of the finished Footwear manufactured by the members of M/s Agra Juta Laghu Udyog Utpadak Samiti, Agra a website namely www.agrashoecluster.com was developed and hosted on the server.

ii. Development of Product Presentation CD:   A CD (50 Copies) of about 200 photographs of sample products of cluster members was prepared and 45 CD have hand over to Shri G.C. Mourya, presidents of M/s Agra Juta Laghu Udyog Utpadak Samiti for distribution of these presentations CD among their members which will help them in promoting their products to get better market.

3.     Financial Assistance to the Shoe Artisans:

The small artisans of Agra footwear cluster are facing severe shortage of funds for working capital. In response to their demand and efforts of CDE, Lead Bank Office i.e. Canara Bank coordinated to issue credit cards to artisan with limit of Rs 25,000/-.under Swarojgar Credit Card (SCC). It was decided that the Shoe Artisans of Agra will submit their loan application to the LDM, Canara Bank, Agra through Footwear Associations. The detail of Financial assistance as follows:-
Total Application received as on 15.09.2008 : 1,119 No
Total sanctioned as on 15.09.2008 : 403 No
Total Disbursed as on 15.09.2008 : 324 No
Total Rejected as on 15.09.2008 : 177 No
Total Pending as on 15.09.2008 : 539 No

4.     Preparation of Documentary Film by NFDC, New Delhi:

Provided all types of cooperation and support to Shri Rajesh Amrohi, New Delhi on 20.09.2008 for shooting of documentary film on the Leather Footwear Cluster, Agra under the banner of National Film Development Corporation Limited (NFDC), New Delhi for production of documentary film-“Cluster-The future of the business” assigned the work by O/o development Commissioner (MSME) New Delhi.

Cluster Activities for the Year 2007-2008

The activities carried out in the Leather Footwear Cluster, Agra in the year 2007-2008 under Cluster Development Programme, the brief details of the same is given below;

1.     Financial Assistance to the Cluster through Bank (CC limit) without Collateral Guarantee:

As per long pending demand of the members of "Agra Juta Laghu Udyog Utpadak Samiti", to provide the financial support to their members from Bank for up gradation of their units the CDE has coordinated with the Circle office, Canara Bank, , Agra and visited 20 nos of units along with Miss Anupam Tripathi, S.M.E. Marketing manager, Canara Bank, Agra. The required information is collected by the Bank officer for their further necessary action. On receipt of the required documents and completion of other formalities the Canara Bank has sanctioned the CC Limit upto Rs. 5.00 Lakhs to 10 units without Collateral Security. The cases of remaining units are under process for the want of the required documents.

2.     Training Programme on Product Costing, Book-Keeping & Banking System::

A training programme of five days duration on Product Costing, Book-Keeping & Banking System was organized from 13th to 18th August, 2007 for cluster members. The objective of this programme was to provide the working knowledge of product costing, maintaining the proper accounts, Bank Procedures and utilising the Bank CC limits to the Footwear Artisans cum entrepreneurs. 24 participants of SC Category were trained in this training programme.

3.     Training Programme on Footwear Designing & Pattern Cutting:

i  One month Training Programme on Footwear Designing & Pattern Cutting was organized from 18th December, 2007 to 17th January, 2008 at C. G. O. Complex, Sanjay place, Agra. In this training programme the basic information about size and fittings, Last, Materials and Costing was provided to trainees. They were also trained to develop the patterns of basic Footwear Designs/styles so that they could utilize this knowledge in their units for development of the patterns. 24 trainees attended the programme, out of which 21 candidates (SC-13, Physically Handicapped-01, OBC-03, Minority-02, Gen-02) were successful.

ii   On getting enthusiastic response from the artisans, second Training Programme of one month duration on Footwear Designing & Pattern Cutting was organized from 19th December, 2007 to 18th January 2008 at C.G.O. Complex, Sanjay place, Agra. The programme was similar to the first one. This training programme was attended by 25 trainees, out of which 22 candidates (SC-14, OBC-01, Minority-01, Gen-06) were successful.

4.     Marketing Tie up/Exposure visit to Hyderabad & Bangalore:

i  With the objective of better marketing opportunities to cluster members, an attempt was made to have tie up with large buyers. To achieve this goal, visits Hyderabad and Bangalore were arranged from 02.12.2007 to 11.03.2007. CDE accompanied six artisans cum Entrepreneurs/ members of M/s Agra Juta Laghu Udyog Utpadak Samiti, Partappura, Agra to Hyderabad & Bangalore and held discussions with the large buyers like M/s Reliance Industries Limited (Sourcing & Supply Chain), M/s Wooly wood, M/s Metro & Metro, M/s Feet Selection etc for marketing tie ups of their finished products (Footwear).

ii   The visits to M/s Leather Touch and M/s Industrial Rubber Products, Bangalore were also organised. The members could also visit big footwear showrooms and get the ideas of new range/styles. This would also help them in developing new range of Footwear. Their visit to NIMSME, Hyderabad was also organised where they had discussion with the Director and other officers about the Agra Leather Footwear Cluster.

5.     Exposure visit to see India International Leather Fair, Chennai

With the objective of providing exposure of latest technology and latest developments in raw materials and footwear components, a visit to India International Leather Fair was organised. Seven members of cluster visited India International Leather Fair, Chennai along with Shri R.K.Kapoor, Asstt.Director (L/F) and Shri G.P.Agarwal, CDE from 30.01.2008 to 04.02.2008. They could see the products displayed by 390 units which included tanning and footwear machines, different types of leathers, leather chemicals, footwear components, footwear adhesives and finishes, footwear and leather goods grinderies and shoe lasts. The purpose and functions of various machines were explained to them and also suggested some machines to them which would be useful for them. This opportunity was also utilized to take them to local footwear wholesalers of Chennai for marketing tie ups of their finished products(Shoes). M/s Connex Footwear received Shoes orders of approximately Rs 50,000/-from one Wholesaler.

6.     Financial Assistance to the Shoe Artisans:

The small artisans of Agra footwear cluster are facing severe shortage of funds for working capital. In response to their demand and efforts of CDE, Lead Bank Office i.e. Canara Bank coordinated to issue credit cards to artisan with limit of Rs 25,000/-. It was decided that the Shoe Artisans of Agra will submit their loan application to the LDM, Canara Bank, Agra through Footwear Associations. Total 635 artisans submitted their applications and the Banks has issued credit cards to 191 artisans under Swarojgar Credit-Card-Scheme. Remaining applications are under process.The credit limit originally which was Rs.25, 000/- under SCC scheme was removed and it is clarified there in that deserving cases, Bank may consider sanctioning credit limit higher then Rs.25,000/- fixed as earlier.

7.     Awareness Programme on Govt. Schemes to promote MSME::

It was observed that the cluster members are not aware of various schemes of industrial development which are run by Govt. of India/State Govt. Therefore, one day Awareness Programme on Govt. Schemes was organized on 03.03.2008 at Hotel Kirandeep, Agra. Shri R.K. Singh, J.D.I., Agra was the chief guest. In this Programme officials of DIC, KVIC, NABARD, Financial Institution (Banks),UPSIDC, UPFC, MSME-Development Institute, Lead Bank explained their schemes for promotion of MSME. 55 Artisans cum Entrepreneurs attended the programme.

8.     Awareness Programme to set up C.F.C. under SICDP:

One day Awareness Programme for setting up the Common Facility Centre (CFC) under SICDP was organized on 17.03.2008 at Agra. Shri Sanjay Pal, Faculty and Nodal Officer, EDII, Ahmedabad explained the benefits of the CFC and procedure to set up the CFC to the association members. Shri R.K. Singh, JDI, and Shri D.R. Gautam, GM, DIC, Agra who were present in the programme, assured their support in setting up of CFC. Members of the agreed to form SPV as early as possible.

9.     Setting up of Footwear Design Information Center:

The information on latest trends and styles is the need of the hour and is essential for survival of small scale footwear manufacturers. Therefore, a Footwear Designs information Centre is being set up in the Institute. The purchase orders (one year subscription) for 8 leading Catalogues/ Magazines has been placed and catalogues are likely to be received from this month. These Catalogues/ Magazines will help the Footwear Artisans cum entrepreneur to develop new styles/samples of their products to get better market.

10.     Preparation of Presentation Product CD:

A CD of about 200 photographs of sample products of cluster members is under preparation which will help them in promoting their products to get better market.

11.     Technical awareness of adhesive application and sole attachment Process::

Some of the units were not using proper techniques for sole attachments which forced them to have additional stitching of sole to the upper. This is not required as it requires additional cost ion terms of material and labour. The representatives of shoe adhesive manufacturers viz. M/s J. Sons Industries, Mumbai were contacted to demonstrate the proper techniques of sole attachment practically. This demonstration was arranged in 8 units. These units have stopped the practice of additional stitching.

12.     Identity Cards for Footwear Artisans:

The activity of issuing of Identity Cards to local footwear artisans was co-ordinated with district authorities, GM, DIC, Agra and footwear associations. The District Industry Centre (DIC) has issued 2,300 Identity Cards to the Footwear Artisans with mutual understanding with Sale Tax Department, Agra not to harass them while the footwear artisans taking their product in and around Agra for selling their finished product.

13.     Personal Counseling with individual units::

The CDE have visited around 30 units and guided the entrepreneur about up gradation of their units, registration with Sale Tax Dept., submission of require documents to the Bank for financial facility , marketing tie up with large wholesalers and the benefits of the CDP.

14.     Leather Footwear Components Technology Fair, Agra::

Agra Footwear Manufacturers and Exporters Chamber organized "Meet at Agra 2007" a "Leather Footwear Components Technology Fair" on 17th-18th November 2007 in Hotel JP Palace. The publicity of this event was made among cluster members and footwear artisans and they were motivated to visit this fair so that they get exposure of latest developments in raw materials, footwear components, and grinderies etc. CDE personally explained various points during the event to cluster members and artisans.

15.     Designing and Development of Website for the Association:

A website, namely www.agrashoecluster.com for the M/s Agra Juta Laghu Udyog Utpadak Samiti is under preparation which will help them in promoting their association and products which is manufactured by their members to get better market.

Cluster Activities for the year 2006-2007

In the reference year 2006-07 MSME-DI, Agra has organized many activities under Leather Footwear Cluster Development Programme, the brief details of the same is given below;

1.     Trust Building Meeting:

Two Trust Building Meetings one on 14th Sept. with Agra Juta Laghu Udyog Utpadak Samiti, Agra and another one on 15th Sep.2006 with Agra Shoe Manufacturers Association were organized.

2.     Photographs of the Shoes:

The Photographs (CD) Footwear manufactured by the members of Agra Juta Laghu Udyog Utpadak Samiti, Agra has prepared. The CD was handover to Shri Sanjay Pal, Coordinator of EDII, Ahmedabad for marketing ties up.

3.     Development of new Footwear Designs & Pattern Grading:

Shri Saleem Raja Rizvi, Shoe Designer whose services were utilized as BDS in this Programme has developed 40 new footwear designs/styles and 27 No of pattern grading through CAD system for the members of the Agra Juta Laghu Udyog Utpadak Samiti, Agra which will help them to increase their market and quality of  their finished product (shoes).

4.     Training Programme:

i The Training Programme on Footwear Designing & Pattern Cutting was organized from 25th July to 18th Sep.2006 at CGO Complex, Sanjay place, Agra. In this training Programme 20 Nos of. Artisans cum entrepreneurs (Trainees) has attended the programme.

ii   One month training programme on Advance Footwear Designing & Pattern Cutting was organized with association of M/s Agra Juta Laghu Udyog Utpadak Samiti, Pratappura, Agra from 22.11.06 to 21.12.2006 at C.G.O.Complex, Sanjay Place, Agra. In this training Programme 21 Nos of. Artisans cum entrepreneurs (Trainees) has attended the programme.

iii  Six week training programme on Footwear Designing and Pattern Cutting was organised from 18.01.2007 to 28.02.2007 at C.G.O.Complex, Sanjay Place, Agra. In this training Programme 27 Nos of. Artisans cum entrepreneurs (Trainees) has attended the programme

5.     Preparation of Product CD:

For promoting the Footwear Products (Shoes) manufactured by the members of M/s Agra Juta Laghu Udyog Utpadak Samiti, Partappura, Agra a CD has prepared which will help the association for marketing tie-ups.

6.     Awareness Programme on MSMED-Act 2006/CGTSI/CLCSS:

One day awareness programme on MSMED-Act/CLCSS have organized with the help of M/s Agra Juta Laghu Udyog Utpadak Samiti for their members in Hotel Kiran Deep, Agra on 27.11.06 for providing the detail information on above schemes.

7.     Interactive Session between Secretary (MSME&ARI) and Footwear Association:

An Interactive Session between Secretary (MSME&ARI) and Footwear Association was organized at Circuit House, Agra on 13.01.07 to discuss the problems of Footwear Associations of Agra. In this meeting around eighty members of different Associations has attended the meeting.

8.     Exposure visit to Kolkata:

The six Artisans cum Entrepreneurs who are the members of M/s Agra Juta Laghu Udyog Utpadak Samiti, Partappura, Agra has visited Kolkata along with the CDE from 10.03.2007 to 15.03.2007 and held long disquisition with the following wholesalers for marketing tie ups of their finished products (Shoes)

a)                M/s Sree Leathers, Kolkata

b)                M/s Khadim & Co., Kolkata

They have also visited three Footwear manufacturing units and one Leather manufacturing units (Tannery) in Kolkata to get the exposure. The artisans cum Entrepreneurs have also visited some Big footwear showroom to get the ideas of new styles of Footwear which are display in the showrooms.

9.     Visit of Mr. Dey (MD), M/s Sree Leathers, Kolkata

Mr Dey (MD) of M/s Sree Leathers, Kolkata along with two members of the Co. has visited Agra on 17.03.2007 and the CDE has accompany them for visiting the Six nos of Footwear units who was the members of M/s Agra Juta Laghu Udyog Utpadak Samiti, Partappura, Agra. After the visit of the units and discusses ion they have placed the orders to all six units.